To-Do App 24me Upgrade Add In-App Gifting To Let You Send Your Friends Real World Stuff

Israel-based startup 24me isn’t your typical to-do list app, since it’s designed to not only help you make a list of stuff that needs doing, but to actually help get that stuff done. The startup has partnered with crowdsourced errand services like TaskRabbit to make that happen, 

and today it’s also introducing a real-world gifting integration that lets you instantly cross special occasions off the list from right within the app. It’s yet another step in the startup’s continuing efforts to make a more piece of GTD software.

The gift integration is called “Micro-Gifting,” and allows users to send real gifts to friends and family, prompted by reminders of upcoming events like birthdays, anniversaries and more. The Gift integration brings users to a new marketplace that includes items like flowers, chocolates, wines, cards and gift cards, which can be sent anywhere within the U.S. Expansion to other markets is in the works.

Virtual gift apps are not a new thing, but the tie-in with a robust to-do platform that also handles things like paying bills, finding people to run your errands for you and more is what sets 24me apart from the crowd. As 24me co-founder and CMO Liat Hertanu explained to me, the app is like a Siri that actually chips in, rather than just pointing you in the right direction.